IZUMIO hit record-breaking sales!


Great news!! IZUMIO hit record-breaking sales! Total units sold enough to go round the planet earth!

In August 2017, hydrogenized water IZUMIO has finally exceeded the accumulated sales volume of 230 million units (※1).When 230 million units of IZUMIO are laid out, the length is about 40,000km. So, if the total length of the equator is about 40,000 km, the total number of IZUMIO sold is enough to go around the earth (※2)! Thank you for making IZUMIO your preferred choice of hydrogenized water!

Today, hydrogenized water has become widely known. However, Naturally Plus has been focusing on the development of IZUMIO even before the boom of hydrogenized water took place. We have listened to your requests, further improved on the manufacturing methods and containers, acquired the patent for manufacturing method, and even went on to become the No.1 best-selling hydrogenized water in Japan for 7 years consecutively (※3). IZUMIO has become the preferred brand in the hydrogenized water market. It is widely consumed and loved by consumers in countries such as Taiwan, Hong Kong, Singapore and America, and its consumption is still expanding globally.

IZUMIO will continue to grow and support your quests for health and beauty. We have just begun on our quest to go around the earth the second time. Therefore, we look forward to having your continued support for IZUMIO!

※1 As of August 2017.
※2 We have calculated the dimensions of IZUMIO from Dec 2007 - Jun 2010 (177 mm) and Jul 2010 - Aug 2017 (172 mm), and the total number of units sold is estimated to be about 40,000 km long.
※3 Based on hydrogenized water market in Japan (excluding generation equipment and supplement): No. 1 Brand by Sales Amount, 2010 – 2016. (Market share estimated from available public data and fieldwork interviews by Ipsos Japan, August 2017).